Personable Quant

Quant can often seem sterile.  By focusing on the big picture, the nuance and personality of participants can be lost.  But, just as some clients need qual to see the people behind the numbers, others need the weight of numbers to truly get behind the findings.  

We can be the friendly face of quant; working collaboratively to help you respond to integrated briefs.  We are equally comfortable being front and centre with clients, or helping out in the background if you prefer.

Mobile thinking

We need to talk about mobile.  As an industry, research has been acting as though smartphone technology is a passing fad, and likely to go away if we ignore it long enough.

You really need to be thinking about what being mobile means for research.

Mobile research is not about mobile phones, it’s about people being mobile.  It’s about delivering research content to people in different settings.  It’s about having them move about and interact with products and services and feedback then and there.  Mobile research offers a wealth of new possibilities – let us help you get there.

Productising your offer

You might be looking to create something new for your clients: developing an approach based on new technology or productising a tried and tested process. 

Maybe you have an outline idea for a new product or service you want to offer, or just a sector that you want to break into.  We can help you turn this outline idea into a marketable product. 

Developing something new

Research and technology have often made for uncomfortable bedfellows.  When researchers develop software they often end up with something functional but horrible to use.  When tech companies try to enter the space they often create something jazzy but ultimately rather shallow.

We can help bridge the gap between research and software development.  We understand the needs of researchers, and can translate these requirements into clear stories and specifications for your dev team.

Consumers brought to life

Quantitative research, and analytics, are powerful tools to help understand your consumer and prioritise your investment.  But they can also often feel lifeless.  The fact you are hearing from hundreds of real people can get lost somewhere in the numbers.  Which is why we believe strongly in integrated solutions – humanising quant by combining it with qualitative research, pop-up communities, or mobile ethnography.

Our debriefs expand on the numbers with comments, videos and photographic evidence.  We ground quant in people’s real world experience – to paint a picture of the people behind the results.

Creativity and fun

Research shouldn’t be boring.  It’s a rare opportunity for consumers and brands to speak directly, and catalyse change.  And every survey or focus group is a brand touchpoint - where the participants’ experience reflects on you, the commissioning brand.  And yet, so many surveys are long, repetitive and uninspired.

We aim to leave participants excited about having taken part, and wanting to do more.  We want to challenge them with creative questions, or send them on missions to experience something new.  We want research to feel like an adventure; a journey of discovery taken together.

Real world behaviour

Traditional research methods rely on participants’ recall of events after the fact.  If you’re asking someone in a survey what they snack on mid-morning, what they listen to on their commute, what they thought of an event they attended 3 months ago, then you’re unlikely to get the true picture.  People remember moments that stand out as being good and bad, but can they tell you much about their daily habits?

We are experienced in-the-moment practitioners; skilled at using the latest mobile ethnography tools and methods to obtain consumers’ feedback at the moment of truth.  We can help illuminate what consumers are really doing, and potential opportunities for change.