Brand Snap is SketchBook’s proprietary approach to brand perception studies. Finalist for the 2019 MRS/ASC awards - we replace the typical unengaging grid questions with a multiplayer game - where participants compete to identify the best match of brands and statements.
By gamifying this process, and providing immediate feedback from other participants on responses we improve engagement and data quality - and turn survey completion into an activity that participants want to do, as opposed to something that feels like homework.
This approach is perfect for any brand looking to determine their position in the competitor landscape - and / or searching for white space to pivot into.
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