When I started working at CrowdLab, I had a tough job convincing researchers that smartphones weren’t a passing fad. Now almost every piece of research touches the mobile consumer in some way.
Despite this I think the research industry is still playing a bit of catch up in the way we design mobile research studies. I recently put together a few thoughts on how to do mobile research well, in conjunction with Insight Platforms, to share my experience of what works in for mobile.